Category: User Generated Content

Building a content creation model based on shared success

Content is still king, so how do you scale up the creation of high-quality, authentic content, year after year for your publishing business, without increasing costs? Canadian Geographic came up with a shared success model of recognizing photographers, which helps them build their portfolio, credibility, and trust. As a result, Photo Club contributors like Michael…
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Content Moderation: Why You Need It and How UGC Can be Used Successfully

User-generated content is one of the most powerful tools today—more influential than any other media type. Recognizing the power of UGC, brands across the globe have implemented it into their marketing efforts. And although many brands have seen success, from Coca-Cola’s Facebook Fan Page to Starbucks’ White Cup Contest, many others have also seen the…
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