Content Moderation: Why You Need It and How UGC Can be Used Successfully
User-generated content is one of the most powerful tools today—more influential than any other media type.
Recognizing the power of UGC, brands across the globe have implemented it into their marketing efforts. And although many brands have seen success, from Coca-Cola’s Facebook Fan Page to Starbucks’ White Cup Contest, many others have also seen the severely negative impact a poorly managed UGC campagin can have.
Putting your brand into the hands of the public can be dangerous to both your reputation and your users. But the power of UGC is real, and if done correctly, with the proper precautions in place, it can be highly beneficial for your brand.
Enter content moderation.
Content moderation means scanning UGC for text, video, or images that violate your brand’s values—racism, nudity, and so on, manually or using a combination of Artificial Intelligence and Machine Learning. The goal is to provide your users with safe, engaging, and helpful content.
But content moderation is often an afterthought, or not a thought at all, and that’s why UGC campaigns can get into trouble. And that’s where the experts at New Spark Media come in, our collection of solutions easily and quickly allows you to control the content you share with your audience.